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Sunday 17 July 2011

B.O. update: 'Z.N.M.D.' is superb at plexes, 'Harry Potter' excels in 3D

The sun continues to shine on Bollywood! ZINDAGI NA MILEGI DOBARA, which hadn’t generated much heat when the promos were first launched, fetched a flying start at practically all multiplexes across the country. In fact, the occupancy at plexes ranged from 70%, 80%, even 100% at several properties. The response was equally fantastic in noon shows. The response at single screens of metros ranged from good to decent, but was average/ordinary elsewhere. However, the film is expected to accumulate a hefty total at the end of the day thanks to the gigantic contribution from plexes.

HARRY POTTER also had an electrifying start in its 3D version, although the non-3D version reported lesser occupancy. The hype for the film is tremendous and the successful franchise is expected to garner healthy figures in its opening weekend. Overall, the two films, ZINDAGI NA MILEGI DOBARA and HARRY POTTER, have added to the celebratory mood.

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